Starbuck - Guilty or Innocent?
Starbucks is currently in the middle of an unexpected lawsuit due to an internal promotion gone wrong.
The company sent an e-coupon to their employees for a free Grande coffee drink. The employees were allowed to send the coupon to friends and family and be valid until September 30th. But when a local Starbucks failed to accept the coupon, the disgruntled customer turn around and sued for fraud.
Read the article in the link above and evaluate the following: What are negative implications for Starbucks? What could the company have done differently? Is this a bad strategy or a bad implementation? Did Starbucks have a contingency plan for this "positive" deviation from the plan? How would you react as a customer if this had happened to you? Do you think it is a frivolous suit?
The company sent an e-coupon to their employees for a free Grande coffee drink. The employees were allowed to send the coupon to friends and family and be valid until September 30th. But when a local Starbucks failed to accept the coupon, the disgruntled customer turn around and sued for fraud.
Read the article in the link above and evaluate the following: What are negative implications for Starbucks? What could the company have done differently? Is this a bad strategy or a bad implementation? Did Starbucks have a contingency plan for this "positive" deviation from the plan? How would you react as a customer if this had happened to you? Do you think it is a frivolous suit?
